Simple Fishing's Random Lure of the Month is a monthly lure subscription service. We have featured over a hundred different brands in our boxes and have introduced hundreds of anglers to new products they have come to love. We ship out thousands of baits a year and we continue to grow as our customers love getting their boxes every month. In fact, we're often told that it feels like Christmas once a month! Random Lure of the Month offers a fun and affordable way to experience new baits every month.